How far will you go to be the king of the kingdom of youtubers? That is the question asked in this film which casts a highly satirical eye on a world where surface and buzzwords dominates everything entirely, and where boundaries have to be constantly overturned in order to secure those all important views and revenue streams. But when is the line crossed? When are you an innocent witness or an active participant? This film takes you into that space and the results are harrowing.