Your Official Selection for OFF25 gives you a great reason to promote yourself and your film.

But remember – not before we officially announce the selection on the 15th of May.

Here are three things you can do to make both industry professionals and audiences notice your film:

Use as many social media platforms as you can!

Tell an interesting story or anecdote about your film and its Official Selection to OFF.

• Remember to include links, images, and videos – whatever you may think is relevant.
• Link to the trailer, if you have one, but don’t provide access to the full film – save that for the festival!
• Ask your friends and followers to like, share, re-tweet and to like the festivals social media, so that they can cheer when your film is mentioned or showed.

Press releases are all about getting attention.

Tell people why they should take note of your film and its official selection to OFF – Odense International Film Festival. Tell them why your film is newsworthy and makes a difference.

• Include the “who, what, when, where and how” of your story.
• Include an interesting image and link to your trailer, if you have one.

You are most likely to push the story to local media, newspapers and publications. Usually, the newsworthy element is that a local filmmaker (YOU!) was selected to be featured at an important and prestigious international film festival (in this case OFF).

Attending the festival advances your interests.

We invite all filmmakers to join the festivities in Odense, Denmark during the festival from the 25th of August until the 31st of August – more information about attending will come soon. If you cannot attend, make sure someone from your crew attends instead (if the circumstances allow it of course)!

A film festival is an event, and events are all about networking. You will meet influential industry professionals, and other talented filmmakers who may, one day, be your colleagues or work partners. Your attendance underlines the importance of your film and sends an important message to the attending industry and media professionals.

You didn’t make the film by yourself, so you don’t have to promote it all by yourself. Your film was successful because it was a team effort. Your team members are just as committed as you are, and they want the film to succeed. Activate them and make them a part of the promotion plan to make it as successful as possible.

Remember to tag @OFF – Odense International Film Festival (sometimes @Odense Film Festival) and/or send us hints for mentions, articles and so on, so that we can help you promote on our social media platforms. Make sure to follow us on social media for updates, events and much more. Confirm your attendance on our events, if you can go, and make sure to invite your friends to the screenings.

And hey – great news, we made it super easy for you by creating laurels and collecting facts for you to use in your promotion.

Resources for promoting your official selection:

• OFF25 Selection Laurels in different formats for SoMe, press releases, posters or more.
• Facts about OFF – Odense International Film Festival.
• Hashtags: #OFF25 #odensefilmfestival #expecttheunexpected

Follow these three steps, and you will be sure to leverage your experience at OFF25.

• Promote across as many social media platforms as possible.
• Send out press releases to local media.
• Attend OFF25 right here in Odense, Denmark this august.

But most importantly, remember to enjoy the experience!

Sincerely,

Birgitte Weinberger,

Artistic Director & Head of Programme